Smartphones have brought about a complete change in user experience and website designs. Today, web browsing has been actively integrated with technology rich mobile devices. However, just like the same brand cannot have two different logos, website design also requires remaining constant regardless of the device they are accessed from. Interacting with websites from smartphones is not the same experience as browsing on traditional PCs. While PCs came with bigger screens, modern phones integrate functionalities like touch, pixel resolution, optimized markup and several other technologies.
Responsive web designing refers to the approach of coding and laying down a website such that the resultant content is presented for an optimal viewing experience. Responsive web design uses just a single batch of coding that optimizes itself according to the viewing screen. It makes navigation smoother and requiring a minimal amount of scrolling, panning, resizing or zooming.
Designs that have been created for PC viewing of websites navigate to smaller screens of mobile devices and tablets. Put simply, responsive web designing ensures that navigation elements like screen layouts, images, texts, video players and accompanying UI readjusts itself as per the hosting device. The biggest advantage of responsive web designing included minimizing the investment and time put into creating several versions of different browsing interfaces. Further, with new devices being manufactured more often, responsive web design is the only way to attaining consistency of design and content.
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